Swatch X Juls Singapore Launch Media Party

Swatch X Juls

Media Party

The Swatch Art Peace Hotel Special 2016 is a watch designed by Singaporean artist Juliana Ong and inspired by the art she created during her six-month artist residency at The Swatch Art Peace Hotel in Shanghai.

Swatch Singapore wanted to showcase the launch of the her watch design and a media party was held at the Swatch outlet at Marina Bay Sands on 10 June 2016.

The role of this project is to design the exhibit area within the outlet so that shoppers are able to enjoy an experience similar to being in the swatch art peace hotel. As a result, we created an art-space showcasing her different works in China and also came out with relevant collaterals to entice shoppers to purchase the watch. Her art-print was given out as a complimentary gift to shoppers who purchase the Juls X Swatch watch.

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