Adidas Original X Pharrell Tip-In

Adidas Originals X Pharrell Williams "Supershell"

Tip-in Advertising Collaterals

Adidas Originals is a subculture brand which focuses on casual sports and streetwear. Some of its iconic releases include The Adidas Superstar shoe and the Adicolour series.

This advertorial was to promote the Adidas Originals X Pharrell Williams “Supershell” collection of the Superstar series of shoes. After the success of the Supercolour campaign, Pharrell Williams introduced 4 new artists to curate the “Supershell” series.

The artists mainly include contemporary artist Todd James, Iraqi-British architect Zaha Hadid, Japanese contemporary artist, Mr. and New York City- based photographer and director, Cass Bird.

The “Supershell” series has a unique toe-cap designed by each of the artists and to allow the readers emphasis on the unique toe-caps, I designed the advertorial in a way so that when the magazine is closed, the unique toe-caps will be protruding like a bookmark and garner the attention of the reader.

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